To design, manufacture, and support innovative, reliable, and cost-effective display and power conversion solutions that satisfy the flat panel backlighting requirements of the most demanding and sophisticated customers worldwide.


Kurt Shafer

Kurt Shafer, CEO & General Manager & VP of Quality Assurance

Kurt graduated from Cornell University with Bachelor’s Degree 2003 and has been a key contributor to Applied Concepts as employee and part owner ever since. In 2016 Kurt assumed the role of CEO. He is uniquely qualified to lead ACI, building off of his previous experiences in our Engineering, Quality, Operations, and Sales departments. With his leadership and direction, ACI is committed to growing our existing LED and CCFL product lines while also pursuing new and alternative applications building from our established core competencies in the Power Supply Industry.





Steve Soos, VP & Head of Engineering

As Vice-President & Director of Engineering at ACI, Steve oversees all of the new product development & continuous improvement initiatives at ACI. Steve founded ACI in 1998 following his time at Endicott Research Group (ERG) when he noticed a market opportunity to supply high-performance CCFL specifically to Military, Aviation, and Marine markets that demanded brighter, ruggedized panels for their vehicles and products.

Steve Soos


Ben White

Ben White, Sales & Marketing Manager

Ben graduated from Princeton University in 2010 with a Bachelor’s Degree in Psychology. He began working at Applied Concepts in 2013 overseeing the launch of the current website, getting ACI’s marketing program up to speed, as well as assisting with the management of existing customers and developing new ones. Ben assumed responsibility for all of ACI’s Sales & Marketing needs in 2016 and with his ambition and passion to succeed, he is committed to the continued growth and success of ACI.





Brian Poole, Operations & Planning Manager

As the Purchasing and Operations Manager at ACI, Brian has over 30 years of experience working in the Logistics field. Prior to joining ACI in 2004, Brian served the Untied States Navy for over 20 years in Logistics before retiring in 2003 with the rank of Senior Chief.


Brian Poole



The Entire ACI Team

ACI relies upon the skills, experience, and technical aptitude of its employees, without which none of ACI’s success would be possible.  Pictured below is the ACI Team, including our Engineers, Production Team, and additional support personnel.  Thank you for all your hard work and dedication over the years!!


ACI Team